Whitney Greer CommunicationsJul 30, 20202 minAre Your Case Studies Landing You the Work You Want?During a recent pitch, the founder of one of my partner companies talked about turning around package designs in ridiculously short...
Whitney Greer CommunicationsAug 27, 20203 minGreat Interview. Nothing Bad Happened.Listening to a recent Bloomberg interview with the new CEO of a name brand, but nascent startup, I couldn’t help but be disappointed as I...
Whitney Greer CommunicationsAug 27, 20203 minStart-Up Thinking That Digs More Holes Than It FillsIn working with start-up CEOs for more years than I’ll admit to, I’ve seen common thinking patterns that if quickly addressed, could save...
Whitney Greer CommunicationsAug 27, 20202 minWhat You Can Learn About Presenting From A Samburu WarriorFor my part, this year I’m pushing myself to take more communication risks and become a better global citizen. Sometimes these even...
Whitney Greer CommunicationsAug 27, 20203 minHow to be authentic while sitting in the media hot seatWhen you go on stage or on camera, how do you want to show up? If you’re like the majority of people I work with, the answer is...
Whitney Greer CommunicationsJul 30, 20205 minShould I use humor in my presentation / communications / employee updates?That’s the age-old question coming up of late thanks to The Marvelous Mrs. Maisel and a Netflix comedy boom. Let’s unpack the first part...
Whitney Greer CommunicationsJul 30, 20203 minAttention publicists: the only tool you need to ensure an amazing media interviewHere’s a shocker. When I ask first-time clients how they prep for a media interview, the majority tell me they don’t. They’re concerned...
Whitney Greer CommunicationsJul 30, 20203 minHow a Company Beat Out Amazon with a BIG PurposeIt’s not enough to have amazing tech if you can’t tell people why they should care. Simon Sinek’s TED Talk on companies knowing...
Whitney Greer CommunicationsJul 30, 20202 min3 Hacks to Prep CEOs Faster for More Authentic InterviewsHave you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? These tips can save you time and...
Whitney Greer CommunicationsJul 30, 20202 minMy Formula For Being On Camera (And Looking Like You Enjoy ItSo, this happened. A startup founder calls to say she was called for an interview by a major network. I ask for the reporter’s name, the...
Whitney Greer CommunicationsAug 27, 20202 minWhat You Can Learn About Presenting From A Samburu Warrior