Are Your Case Studies Landing You the Work You Want?
During a recent pitch, the founder of one of my partner companies talked about turning around package designs in ridiculously short...
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Whitney Greer Communications
- Aug 26, 2020
- 3 min
Great Interview. Nothing Bad Happened.
Listening to a recent Bloomberg interview with the new CEO of a name brand, but nascent startup, I couldn’t help but be disappointed as I...
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Whitney Greer Communications
- Aug 26, 2020
- 3 min
Start-Up Thinking That Digs More Holes Than It Fills
In working with start-up CEOs for more years than I’ll admit to, I’ve seen common thinking patterns that if quickly addressed, could save...
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Whitney Greer Communications
- Aug 26, 2020
- 2 min
What You Can Learn About Presenting From A Samburu Warrior
For my part, this year I’m pushing myself to take more communication risks and become a better global citizen. Sometimes these even...
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Whitney Greer Communications
- Aug 26, 2020
- 3 min
How to be authentic while sitting in the media hot seat
When you go on stage or on camera, how do you want to show up? If you’re like the majority of people I work with, the answer is...
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Whitney Greer Communications
- Jul 30, 2020
- 5 min
Should I use humor in my presentation / communications / employee updates?
That’s the age-old question coming up of late thanks to The Marvelous Mrs. Maisel and a Netflix comedy boom. Let’s unpack the first part...
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Whitney Greer Communications
- Jul 30, 2020
- 3 min
Attention publicists: the only tool you need to ensure an amazing media interview
Here’s a shocker. When I ask first-time clients how they prep for a media interview, the majority tell me they don’t. They’re concerned...
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Whitney Greer Communications
- Jul 30, 2020
- 3 min
How a Company Beat Out Amazon with a BIG Purpose
It’s not enough to have amazing tech if you can’t tell people why they should care. Simon Sinek’s TED Talk on companies knowing...
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Whitney Greer Communications
- Jul 30, 2020
- 2 min
3 Hacks to Prep CEOs Faster for More Authentic Interviews
Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? These tips can save you time and...
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Whitney Greer Communications
- Jul 30, 2020
- 2 min
My Formula For Being On Camera (And Looking Like You Enjoy It
So, this happened. A startup founder calls to say she was called for an interview by a major network. I ask for the reporter’s name, the...
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